TIME REQUIRED15 Minutes + Exercise

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essential previous learningNone

Core Values

Discover what is important to you and your team

Key learning outcomes:

  • Recognise that core values set the standard of behavior for your business and its employees.
  • Distinguish between “espoused” and “enacted” values.
  • Learn that shared or agreed values will contribute to your business’s or team’s success.
  • Establish a process for embedding agreed core values in your business’s day-to-day operations.


What are core values?

Our personal values are the guiding principals that dictate our behaviour and actions. Likewise in a business, core values are the fundamental beliefs that guide how those within the business should conduct themselves. You will often find the core values of a business in a mission statement. They can tell you a lot about the standard of behaviour a business expects from their employees and they set a level of expectation for the customer.

Espoused versus enacted?

By sharing the core values of your business you set expectations for both your team and your customers. These values are what are known as the “espoused values”; they are the standards that the business aspires to and wants to operate within. For example, a business may have “green” as a core value. Someone who sees this value  would expect that the business is operating in an environmentally friendly way as this behaviour has been espoused as one of the core values.

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