essential previous learning15 Minutes

Building an Attraction Strategy

Simple steps to win more business

Key learning outcomes:

  • Learn that a well-designed attraction strategy is key to winning customers.
  • Differentiate your business from the competition by offering unique products or superior knowledge and expertise.
  • Recognise that a well-structured and accessible business will draw new customers.
  • Implement practices to reward new and repeat customers.


Having a great attraction strategy will mean that your customers choose to do business with you rather than your competitors. A high level of appeal is why one business might have a long line of customers waiting to get in, yet another right next door might be empty and struggling. What it comes down to is whether or not the customer considers the business to be attractive. In this article we will take you through some of the ways you can make your business more attractive to your customers when you create an effective attraction strategy.

Know who you are

Before you can convince others to do business with you it is important that you are clear on your own brand message. Ensure you know who you are as a business and be clear on the image you want to portray to potential customers. Let’s look at a new restaurant as an example. The restaurant owner needs to decide well before launching on the type of food they will serve and the style and standard of dining they will offer. This will encompass everything from the location and the décor of the restaurant right through to how staff will dress and what messages will be portrayed when promoting the business. The more thought and planning that goes into this stage, the better your chances of success. It is essential that your brand matches customers’ perceptions and expectations of the business. The more you can deliver on these expectations, the more attractive your business will become.

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