SMART goals, the intelligent way to plan


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Set yourself up for success

Key Learning Outcomes

  • Learn that for your business to succeed, you need to create clear and defined goals.
  • Create goals that are SMART – specific, measureable, attainable, relevant and timed.
  • Use our guide to devise goals that meet the SMART criteria.
  • Recognise that SMART goals give your business a clear focus and direction, and will enhance motivation for you and your team.


“Setting goals is the first step in turning the invisible into the visible” – Tony Robbins

It is well known that the most successful among us operate with clear and defined goals. Goals give us focus, a clear direction, and if set and used correctly, they can contribute to a high level of motivation. The key to successful goal-setting is to ensure your goals are what are known as “SMART” goals rather than just a vague wish list. To fit the SMART criteria, goals must be specific, measurable, attainable, relevant and timed. Follow these guidelines to ensure that your business and personal goals are working for you.

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