CLIENTPROGRAM

TIME REQUIRED20 Minutes

essential previous learningIntroduction to Client Nurture + Client Nurture Model

Client Nurture Program

Build from your existing client base

Key Learning Outcomes

  • Learn about how an effective nurture program can turn prospects into loyal clients.
  • Understand that in a successful client nurture program, communication adds value to the client relationship, if carried out consistently.
  • Recognise that both verbal and non-verbal communication, two-way communication and using a variety of forms of contact are vital in relationship-building.
  • Apply our activity mapping process to your business to create an effective client nurture program.

Article

The client nurture program is the journey we take our customers on as we endeavor to move them from being a prospect through to becoming a client. Our client nurture model illustrates this theory in more detail, outlining how important a structured nurture strategy is in the pursuit of creating a loyal client base.  The nurture program is made up of all of the various contact points we can use to guide our prospects on this journey towards becoming loyal clients.

A structured and well-designed client nurture program will have two key elements: every communication will add value to the client relationship and it will be delivered consistently.

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