essential previous learningIntroduction to Client Nurture + Client Nurture Model

Client Nurture Program

Build from your existing client base

Key Learning Outcomes

  • Learn about how an effective nurture program can turn prospects into loyal clients.
  • Understand that in a successful client nurture program, communication adds value to the client relationship, if carried out consistently.
  • Recognise that both verbal and non-verbal communication, two-way communication and using a variety of forms of contact are vital in relationship-building.
  • Apply our activity mapping process to your business to create an effective client nurture program.


The client nurture program is the journey we take our customers on as we endeavor to move them from being a prospect through to becoming a client. Our client nurture model illustrates this theory in more detail, outlining how important a structured nurture strategy is in the pursuit of creating a loyal client base.  The nurture program is made up of all of the various contact points we can use to guide our prospects on this journey towards becoming loyal clients.

A structured and well-designed client nurture program will have two key elements: every communication will add value to the client relationship and it will be delivered consistently.

Would you like to see the whole article?


Would you like to start driving positive changes in your business? Would you like to see increased productivity and profitability? Of course you would!

As part of our commitment to being a low cost yet highly effective service to help owners and managers of small to medium sized business, we are now offering the first month of your membership for just $1! This means you will get full access to all of the learning articles, tools and tips that our website has to offer and with a commitment to upload at least another 150 learning articles through 2015 there is also plenty more learning on the way. On top of this you will also receive our weekly newsletter to keep you updated on new learning for the week and much, much more!

You can cancel at any time, however, if you see the value in what we’re offering (and we’re sure you will!) your membership will automatically continue after your trial at the low cost of just $19.95 per month. So what are you waiting for? For just $1 you are getting full access to all of our content for 30 days risk-free, so come on and join our community today!


Success is giving it your Absolute Best!